Coronavirus and the disease it’s created – Covid-19 – is alive and well and getting stronger every day. How bad is it? It’s difficult to say with any certainty in part because it’s constantly changing and it’s very complex. However, when presented with ambiguous information, our minds draw conclusions based on our biases and the decision-making heuristics our ancient brains rely on.
In this episode, Kurt and Tim discuss an article by friend and leading behavioral scientist, Michael Hallsworth, PhD. Michael leads the North American Behavioural Insights Team and knows a thing or two about behavior change.
In this article, Michael talks about what behavioral science hacks can be applied to reduce the spread of the virus and, hence, Covid-19.
“Handwashing can stop a virus – so why don’t we do it?” by Michael Hallsworth, PhD: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/
Effective Hand Washing: https://tinyurl.com/to4gpsw
Doctors Hand Hygiene plummets unless they know they are being watched: https://abcnews.go.com/Health/doctors-hand-hygiene-plummets-watched-study-finds/story?id=39737505
The long history of the hand-washing gender gap: https://slate.com/technology/2020/02/women-hand-washing-more-than-men-why-coronavirus.html
“Experimental Pretesting of Hand-washing interventions in a natural setting,” by Gaby Judah, PhD, et al.: https://ajph.aphapublications.org/doi/pdfplus/10.2105/AJPH.2009.164160
“Risk and Morality: Three Framing Devices,” by John Adams, PhD: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.169.4608&rep=rep1&type=pdf
Temptation Bundling: https://jamesclear.com/temptation-bundling